The art that is born from boredom
An Instagram account goes viral from the recreation of great works of art
The world reinvents itself in times of uncertainty. It's already been several weeks of social isolation and, as far as the near future is concerned, no substantial changes are expected. The hours of each of our days seem to expand in time, the days with light are getting longer and, without much to do, one begins to think of ten thousand nonsense of all kinds. The good thing is that, from time to time, some of this nonsense turns into a brilliant idea that draws people's attention. And taking advantage of the fact that we are in the era of social networks, the nonsense becomes more viral than Covid-19 itself.
This was the case with the Instagram account @tussenkunstenquarantaine, run by the intrepid (and very boring) German woman who asked herself at the beginning of the quarantine: could I recreate some of the great works of art history if I only had three objects and a camera / mobile? The answer was yes, and in this way the account began, which in our language comes to say "between art and quarantine."
Anneloes Officier and her roommates began with Vermeer's re-creation of Girl with a Pearl Earring using a towel, a tablecloth and a clove of garlic. The reactions were not long in coming, first by private WhatsApp groups and then through this exclusive Instagram account, which is already full of images of people from all over the world recreating their favorite pieces of art from home. The only rules to follow are the following: imitate your work that you want using only three everyday objects, take the photo and share it with the world. The rest is imagination.
It must also be recognized that for a good idea to become a successful project, it must have the support of the greats, those who rule and have power in the world in which you find yourself. The push was given to this Instagram account, no more and no less, than Rijksmuseum himself, who shared the initiative on his Facebook profile, causing the followers of the account to rise like foam.
With less than a month to live, @tussenkunstenquarantaine already has more than 100,000 followers and the likes of the Metropolitan Museum of Art and the Louvre. Almost 7,000 people from around the world have wanted to participate in the initiative by sending their own recreations and the success has been such that the Getty Museum in Los Angeles has wanted to adapt the challenge, asking its followers to recreate the works of the museum.