Collect responsibly in times of crisis
Contribute to your closest artistic environment
"How are we going to get out of this?" Is probably the question that almost seven billion people in the world are asking themselves right now. To a greater or lesser extent, these moments of extraordinary uncertainty are affecting families, businesses and financial markets around the globe in a very negative way. And our beloved art world is not spared from it. How are we going to get out of this? The truth is, no one can imagine what the art market will look like once all this has passed. With museums closed and galleries struggling to stay on their feet, for the first time in modern history we find ourselves at a time when the only place we can enjoy art physically and in person is in our homes.
Some experts of the art world have wanted to share with the world some tips to continue collecting art responsibly during periods of crisis. You can also contribute your grain of sand and help your closest artistic environment.
1. Contribute to local galleries and artists:
As in any crisis period, the birth of solidarity and collaboration initiatives with independent artists and galleries has grown exponentially. Social networks have been flooded with proposals that fit all budgets and many of them have a solidary purpose.
From Art Barcelona (the association of galleries in the city) for example, they have released a statement asking both public and private collectors to continue shopping now, as far as possible, and not wait for normal activity to resume. In the same way that the booksellers asked readers to continue buying even if they receive their purchases when all this is over, in order to be able to face the economic problems of this health and financial crisis.
Exhibitions, openings, fairs and all kinds of events have been suspended and postponed indefinitely pending the global evolution of the pandemic. Once again they have wanted to appeal to the online format, both web and social networks, which has been noticeably reinforced with the increase in the information of both the artists and the works they represent.
2. Is it still valid to ask for a discount?
Obviously, given the circumstances, we all believe that saving what you can is essential. But we must also appeal to our conscience and sensitize ourselves with the artists and the galleries that protect them, especially if they are still in an emerging state. In the end, a 20 or 30% discount is not as significant for the buyer who is already willing to pay, as it is for them.
3. The online offer is overwhelming. How do I learn to move around this world?
Now more than ever it is important that you do not hesitate to make use of the advisory services that galleries and companies make available to you through their web pages and social networks. In most online shopping platforms you will already find all the details you may need about a work and its author, but if it still seems like a cold and impersonal way to make your purchases, do not forget that behind each screen there are expert professionals in the sector willing to offer their help.
This is what Art Barcelona wanted to do, signing a collaboration with the KOYAC platform to put on sale, from Friday May 1, works from the 32 galleries that make up the association, for a price of less than 3,000 euros.
To keep the wheel of the art market turning, we also have a fundamental role. Let's take responsibility, let's continue investing in art from home, so that artists can continue creating and galleries can keep their doors open after this long period of closure.